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Resources to Promote Ontario Universities’ Events

Table of Contents

Use these resources from our marketing tool kit to help us promote Ontario Universities’ Events (OUEvents) to your prospective student audiences.

Event Information

Ontario Universities’ Fair (OUF) – September 26-27

Dates: September 26-27, 2026

Times: 9:30 am to 5 pm, daily

Location:
Metro Toronto Convention Centre, South Building
222 Bremner Blvd.
Toronto ON M5V 2T6

OUF event and registration information

Ontario Universities’ Regional Fairs – September-October

Regional Fairs will occur throughout the province from September to October. Locations, dates and times can be found on the OUEvents website.

Regional Fairs event and registration information

How to Promote OUEvents

On Social Media

The quickest way to help promote OUEvents is to follow us on social media and share our posts as we lead up to each event.

  • Follow us on social media:
  • Consider creating 1 post per event on your university and/or recruitment social media accounts. Use our key messages to help you craft your social media copy or share our posts.
  • Use the hashtags on your posts.
    • English: #OUF2026 and #OURF2026
    • French: #FUO2026 and #FRUO2026
  • Engage with us! Like, share and comment on our posts.
On Your Websites

Post event information for OUEvents on your websites:

OUF:

Regional Fairs:

In Other Ways
  • Promote the events in any communications (emails, letters, newsletters) that you distribute to students, supporters or guidance counsellors.
  • Add the events to your university calendars.
  • Encourage students to sign up for the events on the OUEvents website.

Key Messages

The top 3 things to know about each event and the OUEvents Pass:

OUF Key Messages
  • The OUF is one of the largest educational fairs in North America, and it’s free! Join us on September 26 and 27, from 9:30 am to 5 pm, daily, at the Metro Toronto Convention Centre (MTCC).
  • Speak one on one with university students, professors and representatives to get answers about programs, admission requirements, student life and much more.
  • Attendees are strongly encouraged to sign up for the OUF in advance with the OUEvents Pass. The OUEvents Pass allows you to instantly share your contact information with the universities you are interested in. Supporters and guidance counsellors can sign up too!
Regional Fairs Key Messages
  • Regional Fairs are free, fair-style events that travel across Ontario in the fall.
  • Speak one on one with university representatives to get answers about programs, admission requirements, student life and much more.
  • Attendees are strongly encouraged to sign up for Regional Fairs in advance with the OUEvents Pass. The OUEvents Pass allows you to instantly share your contact information with the universities you are interested in. Supporters and guidance counsellors can sign up too!
OUEvents Pass Key Messages
  • The OUEvents Pass is a personalized QR code that allows you to instantly share your contact information with the universities you are interested in. Anyone, including supporters and guidance counsellors, can sign up for an OUEvents Pass and connect with the universities.
  • The OUEvents Pass is used at the OUF and Regional Fairs. During the fairs, ask a university representative to scan your OUEvents Pass. The university will follow up with personalized information about their university. Tip: Save your OUEvents Pass as your lock screen on your phone for easy access.
  • Sign up for an OUEvents Pass to:
    • Receive tailored information from each Ontario university you connect with.
    • Get updates on applications, scholarships and financial aid, deadlines, programs of interest, and invitations to university open houses, information sessions and OUEvents.

These key messages are also available in French: Key Messages for Prospective Student Centralized Data Collection (Bilingual)

Brand Guidelines

Find more information about OUEvents brand guidelines on the OUAC website, including:

  • Downloadable logos
  • Colours
  • Fonts
  • Icons and more

If you have any questions about these events, email OUEvents.

Downloads

Files File Size Date Posted
OUEvents Pass QR Code 19 KB Aug 12, 2025
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